Approximately 80% of the adult population in Australia has access to at least one form of social media. It has become an important part of people’s lives in this era of digital technology and takes up a lot of our time whether beneficially or sometimes purely for leisure. For the success of any business, including dental practices, it is important to keep up with the current trends. Also if you are a good dental practice, you will be expected to have a good online presence and some form of social media for a patient attraction system.
Everyone relies on the internet to find out information for all their different needs in life. Patients search for healthcare services, including dentists and dental treatments, online before even thinking about booking an appointment in person. Social media is a very powerful tool for your patient attraction system, as it allows you to interact with potential patients, keeps existing patients informed and encourages good overall oral health.
In previous generations, dental anxiety and phobias were significantly more common, and many people avoided the dentist altogether. With the introduction of social media, it is now easier than ever before to connect with potential patients and help ease their nerves. You can easily encourage them to visit you in person so that they can find out just how convenient, comfortable and beneficial good dental treatment can be.
Dental treatment is now accessible for everyone, and as part of an efficient attraction system, most dental practices acknowledge nervous patients, in particular, to help encourage them to address their dental needs. Advances in dental technology can be showcased through social media, which previously would have remained unknown unless a potential patient was seeking information specifically on a treatment or procedure. This includes specialised treatments for nervous patients that have not been available for previous generations. Furthermore, nervous patients may be unaware of such treatments as they are more likely to avoid the dentist.
The advantage of social media is that you can show off what you can offer to your target audience without them having to specifically search for you. By making sure that they are regularly exposed to your name and brand, you can encourage them to find out more about you. Once they visit your page, they will find that they can contact you on an informal basis without having to commit to booking an appointment; this will help you to build a relationship that will hopefully soon be translated into a patient for life.
Speak to an award-winning digital dental marketing team that can put together and regularly maintain excellent social media pages for you. This will allow you to focus your time and effort on looking after your patients’ dental needs. Social media can be of good use in today’s world; therefore, by seeking the assistance of a digital marketing team, you will be able to make the most out of your attraction system and boost the success of your dental practice very soon.