Digital marketers are experts in their field. They have knowledge and experience which enables them to forecast marketing trends and to meet the expectations of both the people who are coming to a website and expecting certain content, as well as Google ranking algorithms which determine who actually visits the site.
It can be a delicate balance between the two of them, however Google is constantly evolving and improving to be more in line with the reader’s experience. This doesn’t make the more than 200 factors that make up Google’s ranking any easier to fulfil however.
As much as a digital marketer knows all of this and how to achieve the results that their clients are looking for, they don’t know much about teeth and the fine skills that are needed to perform restorations or extractions. Nobody would expect a digital marketer to perform an oral health examination and therefore, it shouldn’t be expected of a dentist to understand the ins and outs of digital marketing.
Unfortunately, for many, this is a reality and as a result, a dental practice as a business can suffer. If a dentist is not willing to put an investment into their business, then it is a reality that they will not see the returns that they might otherwise.
There isn’t really enough time in the day for a professional to both manage their marketing strategy effectively as well as run a dental practice. Social media should be consistently updated, and a website needs to be full of links and active with a professional blog that is both rich in content and backlinks for it to have the impact that it should have.
Thankfully, such an investment comes at a price of less than a cappuccino a day and this can provide a dental practice with an active and compliant website and dental SEO, which can bring them to the forefront of Google searches and as a result, create shockwaves of positive change to their business.
What should a website include?
Although it is great to have a bespoke website, there are a few key elements that have been proven to be effective and therefore should be a staple in every dental practice’s website, so that readers can gather the information that they seek quickly.
A contact form is critical, as is information on the people who are in the practice, as well as on the premises itself. Some dental websites have found that a virtual tour of their practice has been received extremely well, especially those that have gone above and beyond to create a modern and welcoming atmosphere designed to encourage people who don’t like the dentist to give it another try.
Another way to bridge the gap between potential patients and dentists which results in more phone calls and subsequent bookings is by being clear and transparent with both prices and testimonials. This gives a patient more control over what it is they are to expect which can eliminate that fear that would otherwise hold them back.
The right marketing strategy ensures that more people discover a website and are so impressed by what they see that they make that connection, allowing the dentist to do what they do best.