When it comes to optimising a dental surgery website, there are a few tips that will help and others that may hinder, and when you are looking to attract new dental patients to your surgery, it is important, if not vital, to be able to identify the difference.
So if marketing is not your skill, it is well worth investing some time and money into finding a marketing team that can do this process for you so you can focus on running dental surgery itself rather than needing to worry about search engine optimisation and other things of that manner.
But what are some of the most successful SEO tips for dental surgeries to use that will help them get noticed and attract more patients?
Remove anything that slows the website down
A core feature of dental SEO will relate to how quickly your dental surgery homepage loads, as the Google bots do not rank slow-loading pages highly.
So, if you hire a marketing team or are looking to makeover your dental surgery homepage yourself, you will need to remove anything that slows the page down. This will mean compressing images and removing large videos, both of which can prevent fast loading times.
This is tricky, so it is best to invest in a marketing team to oversee this for you.
Link to relevant content
Your dental surgery will need to have relevant backlinking.
This means that the articles on your blog or even on the associated social media page will need to be linked to authoritative pages relating to the topic being written about. So, for example, many dental surgery pages link to sites like the NHS or Bupa.
You should never link to competitor pages, however, as this is likely to result in some of those who visit your website jumping across to other dental surgery websites, which is not what you want!
A core part of a successful SEO strategy is getting the Google bots to notice and rank your surgery page.
This may sound easy, but the Google bots are picky, and if they find an issue with the layout of your surgery page, or indeed, feel it is hard to navigate due to an issue with the layout being illogical, they will rank it lower. That’s not great, and it can be tough to know what they are looking for. So, once again, it is well worth hiring a marketing team to oversee this aspect for you.
Your dental surgery website needs to be mobile-optimised as part of your SEO plan. If it isn’t, patients won’t be able to access your website from their smartphones or mobile devices. So, to compete online, your dental surgery page needs to be able to be downloaded quickly to smartphones etc., without lagging, glitching or other technical issues.
The content in your blogs needs to be chatty and informative rather than packed with lots of keywords and technical. You need people who are visiting your blog to know exactly what it is that you do, and you also need to have a page that is optimised for voice searches too.
Any surgical or invasive procedure carries risks. Before proceeding you should seek a second opinion from an appropriately qualified health practitioner.