There are many factors that affect your ranking on Google Search results and this is an important issue to address to create a strong online presence and an effective dental marketing strategy for your dental practice. This is known as dental search engine optimisation (dental SEO). This is a technical process that needs to be tackled to make sure that your dental website is seen and heard and that when a potential patient is trying to find out about their dental needs in your local vicinity, your dental website should be the first one that they come across. Maintaining dental SEO is not an easy process and it is time-consuming as well therefore by delegating the marketing of your dental practice you can make sure that an award-winning dental marketing team is able to create a system for you that will help you attract patients 24-hours a day 7-days a week.
Reaching the top of Google
There are many different factors that you need to address to be able to reach the top of the Google Search results list. Google uses over 200 algorithms to put together this list and is continuously scanning the world wide web and indexing its pages so that it can bring up search results lists instantly. By updating your pages on a regular basis and creating new content as often as possible you will be able to build trust and confidence within Google so that your website comes up on top for dental searches in your area.
The most common technique for boosting your dental SEO is by using keywords. By finding out that keywords are most commonly searched for with regards to dentistry in your area you can then use these words throughout your website and the content that you create to help show Google that you have the answers to what potential patients are looking for. By using these keywords in your page titles, headings and subheadings as well as your URLs you will reinforce your relevance with Google and help boost your SEO. In this way, you will attract more patients because you are providing them with information for what they are already considering or looking for and therefore it is easier to turn these potential leads into actual patients walking through your door.
Other ways to boost site traffic
Other ways of boosting your visibility includes maintaining social media pages for your practice. The majority of adults use at least one platform of social media and although it may not boost SEO directly it helps widen your audience and get your message across to a greater number of people. Facebook and Instagram are the most popular social media platforms and each of them attracts a different demographic. By creating pages on both Facebook and Instagram you will be able to make many more people aware of the procedures and treatments that are available at your practice and also help nurture a relationship with your existing patients and potential patients by uploading consistent and interesting content on a regular basis and linking these back to your website. The advantage of social media is that if your patient and potential patients are interested by what they see and read then they are able to share your links with their friends and families and thereby help boost the success of your practice further.